Company site: oki.com/eu
- Utilized HubSpot to create marketing and communications automations
- Conducted SEO audits and ongoing optimization
- Optimized landing pages' content, structure, and design
- Managed lead enrichment and the sales funnel using HubSpot CRM
Full description
- Utilized HubSpot to create marketing and communications automations, maximizing online digital marketing opportunities.
- Identified new potential customers by studying demographics, behaviors, and needs through surveys and focus groups.
- Planned, executed, and optimized digital marketing multi-channel campaigns for B2B and B2C clients in EMEA markets, leading to improved campaign performance and sales.
- Set up email marketing system to collect signups data and ensure 100% deliverability, successfully targeting the audience.
- Improved outbound marketing by utilizing emails, push notifications, and A/B testing, leading to more effective user engagement.
- Converted UX design into a functioning website with integrated CMS and CRM, meeting client specifications and improving user experience.
- Maintained the website by performing regular updates and troubleshooting, ensuring smooth running of key functions.
- Optimized landing pages' content, structure, and design, achieving better CTR and conversion rates.
- Managed lead enrichment and the sales funnel using HubSpot CRM, streamlining the sales process and improving conversion rates.
- Created and managed the company’s profile through social media channels, enhancing the company’s online presence and engagement.
- Conducted SEO audits and ongoing optimization, leading to higher search engine rankings and increased organic traffic.
- Marketing enhancements and automations using AI which helped reduce the average time for the sales team to contact the customer.
